3.1.17

HOW DOES A PRODUCT PROMOTION STRATEGY?

If there is a question of "important is a product promotion strategy?" can be answered clearly that the promotional strategy is crucial for the sale of a product.

Business promotion activities are part of a marketing strategy that desperately needed a good effort, a small business or a large enterprise that has developed. Before knowing the method or promotional strategy often used business, is supporting activities promotion is a marketing strategy that deliberately held to remind consumers about the product or service with a particular brand.

Promotional strategy is often used as one way to increase the demand for or the sale of goods and services offered, thus increasing the profit obtained. Additionally promotional activities also provides convenience in planning your next marketing strategy, because usually the promotional activities as a way of communicating directly with prospective consumers. So that we can obtain accurate information from consumers about the products we offer response. 
Here are some other benefits of promotional activities:

  1. Find out the desired product consumers

  2. Knowing the level of needs of consumers of a product

  3. Find out how the introduction and delivery of the product to get to consumers

  4. Find out the prices in accordance with market conditions

  5. Knowing the right promotional strategy to our customers

  6. Knowing the conditions of the market competition and how to overcome it

  7. Create the image of a product with the promotion

PRODUCT PROMOTION STRATEGY
To benefit from promotional strategy, is not easy. Because it takes some of the promotional activities that can support it, these activities include the following:

1. Advertising (Advertising)


Advertising services are able to introduce our products to our customers, it also can help the formation of image products that we offer. We recommend that you use an interesting ad and easily understood by the consumer. Advertising through the mass media or electronic media, such as advertising our products through the television or through the magazine. 
Ease of promotion through advertising can also be perceived, by placing an ad through our online media which is cheaper even more often free when placing a classified ad in a few specific websites.

2. Promotion of sales (Sales Promotion)


The existence of a sales promotion can help increase sales in a short period of time, usually only during the activities organized. Sales promotions can be done by giving a free gift with every purchase of a certain number of products, providing free product samples to our customers for their interest will be the product we offer, so as to encourage the consumer to buy a product or service that we offer at the time of the activities implemented.

3. The sale of individual (Personal Selling)


Individual sales aims to provide confidence and a deeper product introduction to the consumer. So the consumers obtain more detailed product information, while the businessmen can also find out the response of the consumer directly.

4. Community Relations (Public Relations)


After the image of the product is embedded in the hearts of the consumers, important things that should be kept is the good relationship between the consumer with the company. It was to maintain the trust that has been given to the consumers of our products, and to protect the image of the company or the product.

From the discussion, it can be concluded that the promotional activities helped the company to inform them of a product on the market. A quality product will be difficult, if not using conduct promotional activities that can introduce the product to the consumer. Specify the marketing or promotion strategy is right for your business.

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