22.12.16

On-Page SEO: Optimizing pages and Website content for search engines

On-page SEO are factors that determine whether or not your website is fully optimized or against a search engine views from within the website itself.

This means that you will do the optimization within your own website.

On-page optimization aims to let the search engine know if your website is indeed relevant/corresponding to what was sought by the user. And really who has the best quality.

Therefore, the key 2 things: relevant, quality.

Without fulfilling the two, odds can get rank 1 in the search engines.

In this article, we will learn in parts anywhere in the website you should implement on-page optimization as well as how to do the optimize.


The concept of on-page SEO

In SEO, the concept of on-page optimization is the main thing that you must understand.

There are still categories of optimizations other than on-page (off-page, discussed in the next chapter), but without applying optimization on page then it will be useless you do other strategies.

The core of the on-page SEO is simple ...

... you'll be optimizing a website so that:

  • High beneficial for visitors
  • Make it easy for visitors to conduct exploration
  • Visitors feel welcome in it
  • Search engines understand the structure of your website
After reading the 4 points, you may be asked,

"I will optimization for search engines, why even give the focus to the visitors?"

The answer, this ...

Search engines can determine whether visitors are satisfied or not with the pages they visit.
On-Page SEO: Optimizing pages and Website content for search engines

Imagine if you're looking for something on Google, then sign in to one website. It turns out that the contents are not satisfactory. Most likely after so many seconds you will click the ' back ' button to search for other Web sites. Yes right?

Since Google surely want to display websites that satisfy the user, then your website must satisfy visitors.

Here's how:

An optimized Web page components

There are several factors that affect the satisfaction of website users. We will discuss one by one from each of the following categories:

  • Content
  • Keyword
  • The title of the
  • URL
  • Meta description
  • Media images
  • Outbound links
  • Internal links
  • Social sharing
  • Website speed

1. content of the highest quality

If you notice, the content is a key component in the Web page. That is, the content of the largest role in on-page optimization.

Impossible to get rank 1 without quality content.


This is typical:

  • Provide maximum benefits for visitors
  • More prominent than other similar content
  • Listened to in a long time by visitor
  • Arouse (amazed, amused, happy, etc.)
  • Solving your visitors
That's 5 criteria of quality content.

If you want to get rank 1 in the search engines in a long duration, then your content should meet the fifth it.

Without exception.
You need to know also if Google openly stated that they opposed the content:

  • Thin (thin), in other words not weighted
  • Do not add value for readers
  • Not original
  • Make the reader frustrated (because of the low quality)
  • If your content is entered into one of the categories above, it will be very difficult to get high rankings.

The severity of such content, are at risk of a penalty!

Google and other search engines are actively renewing his algorithm. Getting to the future, they will be increasingly understand the quality of a content.

Then, be careful in publishing content for your website.

2. a popular Keyword and right on target

Try to remember back last time when you use Google ... you write a few words as keywords.

Then Google shows results related to the keyword. The more relevant to the keyword, the higher its ranking.

Every page on your website should be optimized for at least 1 keyword.

Here's how?

By including keywords in the page of your website.

Be exact in content, in the title and in the URL.

Thus, the search engines and your visitors will instantly understand what the content of the pages of your website.

One more thing ...

You have to understand what the intention behind a keyword.

For example, someone doing a search on Google with the keyword "buy the iphone".

Roughly what it mean?

Does he want to buy the iPhone or is he like to read an article on how to buy an iPhone? Hmm ... it looks like the first one makes more sense.

Google also understand this.

So Google will display a page that sells the iPhone.

Thus, the odds can get high rankings if you provide articles on how to buy an iPhone.

3. click the title of the page that invites

The easiest way to optimize the title i.e. main keyword to include that you seek.

For example, the keyword "learning SEO", then the title contains the word "learning SEO".

But that alone is not enough ...

... the most important in the title instead of the keyword optimization, but human interest towards optimization.

If the title you created was able to attract many visitors, then the ranking will go up.

Logically put it this way:

Suppose there are 2 competing websites, ranked 1 and 2.

It turns out the number two more visitors than rank 1 ... because the title that he made even more appealing, so much that click. 
Ranking and number of clicks
Google wants to give priority to the best results, then the website at rank 2 will be raised to the first rank.

Make sense?

Because the title is the most page elements first recited in the search results, then by optimizing titles number of clicks can grow.

4. a short URL and a descriptive

Although its effects are not large, but the URL contain keywords can affect the ranking of your website in search results.

The following is an example of a URL that is not good. Avoid the use of URLS like this.

matangantux.tk/?p=94
A good URL is always relevant to what the content of that page.

For example:

Product page ' macbook pro ' > domain.com/laptop/macbook-pro/
Create a URL that describes the content, better yet if contains keyword.

5. The Meta description are descriptive and invite click

The meta description is 1-2 sentence that appears in the search results:

Meta description for that matter does not affect the ranking of your pages.

In addition, it also does not always appear in the search results. Because Google is now more often used the phrase as a description in the content page.

Even so, there is no harm in this part of the optimized.

(And does not take a long time)

With an attractive meta description, then it is likely others to visit your website will be higher.

Such logic, the more clicks from human = the better its ranking.

6. The image is of high quality and optimum size

Imagine a Web page which is 100% of the contents of the text, must be pretty boring. Thus, images and/or video is added value.

Oddly enough, many assume the image is precisely detrimental ...

... is not true.

There is no harm in using multimedia in the content.

Except, when outnumbered so make your website visitor's computer crashes. Or if there is no relation to the content.

A few tips:

  • Use images that relate and explain content
  • Use an appropriate extension type so that the file size does not swell
  • Make sure the resolution of the image corresponds to the displayed
  • Compresses the image so that the optimal
  • Add alt attribute when putting pictures
7. references in the form of links to other websites

This point is very important especially for new websites.

Google, as a center of information of course want to provide reliable content. In order to make the information not misleading many people.

This is why large websites easier to enter the first page ...

... because his reputation is already awakened since long.

Well, since your website is new, Google considers its contents can not be trusted. Because it has not been trusted, then it will be more difficult to get high rankings.

Links to other Web sites whose reputation is good and relevant content to your reputation will make it so much better. .

The analogy is like this:

Try to take one of the non-fiction book.

In the book there's a bibliography or footnotes. The contents of the information a quote from another source.

Book without quotes other sources will be considered untrusted.

8. Internal links to simplify navigation

There is a term called bounce.

Bounce it means when someone broke into your website, and then he straight out without doing anything.

If the bounce rate of your website is high, it could be because:

The quality is disappointing
Difficult navigation can remember again, disappointing website visitors will not be able to get a high ranking.

So bounce rate could be a factor indicating the satisfaction of visitors.

One of the efforts to lower the bounce rate is by installing an internal links (links between pages), so that the visitor easily to visit another page in your website.

9. Can share to social media

Currently Google does not consider the amount of the share as a deciding factor ranking in Google, but not that social sharing is not important.

Quite the contrary.

Social share have indirect impact against the website ranking.

It benefits from social share:

  • Additional visitor
  • Branding, your website will be known
  • Increased satisfaction factor high (if your website can satisfy visitors coming)
  • Some of the visitors will give you backlink (discussed further in the next chapter)
  • Comparison of SEO, social media will build brand your website faster.

This had effect on SEO.

When your website is already known, then people will find your website via Google ...

... because many are looking for through Google, meaning that the reputation of your website will be considered good by Google.

Therefore, the share button pairs on your website.

Then use the trigger element's popularity to make the content interesting to share.

10. The speed of response and resistance speed

Faster website will get better rankings.

In an article written by Billy Hoffman in MOZ, seen that website is in the top ranks have a shorter response time.

TTFB and Website ranking

Time to First Byte (TTFB) means the time it takes the server of the website until the user gets 1 byte first. In other words, the server response time.

Increased speed is not just for the search engines. Visitors will also be more comfortable in a short time loading's website.

There are some things that affect the speed of:

  • Quality hosting that is used
  • Number of files to .js and .CSS on <head>
  • The page size is too large so the annoying visitor
  • Keep in mind: the presence of pictures and videos will not be considered to reduce the speed of the website.  
  • Unless the number is redundant and not needed.

You can test the speed of your website via Google Page Speed Test fixes immediately. If his score under 75.
Happy reading.. and feel free to share.

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